The music industry has been reacting to the fact that The Verve have made new music.
Adam Benzine of music industry bible Music Week said: "As one of the most important bands of the Britpop era, it's great to see The Verve joining the likes of The Charlatans, Radiohead, Prince and Travis exploring new business models, revenue streams and new ways of getting their music out to fans.
"As an early supporter of the group, the NME are a natural fit for a band like The Verve, and this copy protection-free download of a jam session is a great way of building excitement around their return. They'll no doubt benefit from increased exposure much as The White Stripes and Babyshambles have done with their covermounts.
"That said, I can't imagine the Wigan lads will be following in Radiohead's footsteps with an honesty box offering if they record a new album."
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